Blog
Meet the ‘New’ Prefix – Mx.
Mx. isn’t exactly new. In fact, it’s been around as a prefix since the mid-seventies. But American culture has been slow on the uptake — and business and nonprofits have been even slower. What does it mean exactly?
Segmenting 101
A daily struggle nonprofit fundraisers and marketers face is how to make their audience (donors, volunteers, clients, etc.) feel seen while balancing the time and effort it takes to communicate with them.
Donor Records Must Haves
I’ll say it every day – there is no greater tool in a nonprofit’s toolbox than their data. This statement remains true, regardless of the size of your organization. Capturing good data and maintaining healthy records are healthy habits that every organization should